Explore coaching → Talk to Jay
CEO Coach · Forum Facilitator · Founder ×3 exits

Built it.
Sold it.
Three times.

I see the time, persistence, and energy you put into this work simply because you believe in it and genuinely love doing it. That’s rare.
— 2026 TGE Client

Today's business coaching doesn't work. You leave a Coaching session fired up, and two weeks later you're back where you started. I coach CEOs and run YPO and EO Forum Retreats with my personal system built to stop the Coaching Slide.

Private briefing · 6 min

Today's coaching
doesn't work.

What's the Coaching Slide? Once a coaching session is done and the actions are on the table, it's very easy to get focused on something else. Ugh, no traction. That's the Coaching Slide. There are THREE reasons for it. Here's the first one, then get the full briefing: reasons two and three, PLUS the system that stops it.

Private briefing · 6 min

Get the full briefing

All three reasons for the Coaching Slide, plus the system that stops it.
Jay Hirshberg on the step of his Cirrus Vision Jet
Jay Hirshberg in the Vision Jet cockpit
Jay Hirshberg beside his Cirrus Vision Jet on the ramp
The Flying CEO

Wheels up.
Your place.

I fly my jet to clients and Forum Retreats across the U.S. Same discipline in the cockpit as in the room: checklists, no judgment, no drama.

Explore coaching → Talk to Jay